http://www.jcpenney.com/jcp/XGN.aspx?DeptID=70656&CatID=71641&SO=0&Ne=29+3+1011+593+8+1031+586+18+904+833+949&shopperType=G&N=4294953666+4294951278&Nao=0&PSO=0&x5view=1&CmCatId=7065671641&SelDim=1011~,qvod电影
But, after doing Google searches this morning for all of the phrases mentioned in the Times’ article, the search results seem to confirm the reports above. Here’s a look at current rankings for the terms that the Times mentioned:
What Did J.C. Penney Do?
But,www.178dx.com, SEO Clarity’s report also mentions that J.C. Penney is in the process of rewriting all of its URLs. Older, short URLs — like this one, http://www.jcpenney.com/products/Cga30839.jsp, for “skinny jeans” — now redirect to JCP’s home page. The new URL for “skinny jeans” is much longer and not so SEO-friendly:
J.C. Penney’s Keywords & Rankings
First, says it’s been tracking more than 2,000 JCP-related keywords. As you see on the chart above, the company jumped from 24 keywords in Google’s top ten on May 10th to 899 keywords in the top ten. (See the green line.) The chart also shows JCP increasing its number of Top 3 and Top Position keywords.
That seems to suggest that J.C. Penney hasn’t regained its search visibility based on Google recrawling its content and any automated changes,福建茶叶网, but instead based on the lifting of JCP’s manual penalty.
Back on Page 2: “dresses,” “bedding,” and “area rugs”
Two recent reports offer visual evidence of J.C. Penney’s return to Google’s good graces:
The company has regained first- and second-page rankings on a number of terms that were mentioned in a of Penney’s search rankings and the tactics used to get them — tactics that violated Google’s guidelines.
Back on Page 1: “skinny jeans,” “comforter sets,” “table cloths,” “grommet top curtains,” “samsonite carry on luggage,” and “living room furniture”
And it was just a couple months ago that how and when ranking penalties are removed — including the fact that manual penalties are often put in place for a fixed length of time.
UPDATE, May 25: During a live webchat, Google’s Matt Cutts confirmed that J.C. Penney’s penalty was lifted after 90 days. See .
The New York Times article specifically listed close to a dozen keywords on which J.C. Penney had been ranking before they contacted Google and showed Google what they were planning to write about. The article points out, for example, that JCP ranked No. 1 for “Samsonite carry on luggage” — ahead of the official Samsonite website — then dropped to No. 71 when Google applied its penalty. Likewise, JCP dropped from No. 1 to No. 68 for the phrase “living room furniture.”
Coincidentally, all of JCP’s regained rankings continue to show the older, shorter URLs:
It’s not all wine-and-roses yet for JCP, though. Based on my searching, the company hasn’t cracked the top 50 yet for “furniture” — one of the terms that the Times said JCP was “at or near the top in searches.”
J.C. Penney store image via , used under Creative Commons license.
As the Times reported back in February, J.C. Penney immediately fired its search marketing firm, SearchDex. JCP also said it would work to remove the paid links that violated Google’s guidelines. Indeed, all of the links that the Times listed are now gone.
Second, last week showing J.C. Penney’s return to visibility in their proprietary “Organic Performance Index.”
Related Topics:
In J.C. Penney’s case, it looks like that penalty was 90 days. We contacted Google for comment and/or confirmation that JCP’s penalty had been lifted, but got no reply.
J.C. Penney appears to be back in Google’s good graces after a 90-day penalty that removed the retailer from appearing prominently in Google’s search results for both short- and long-tail phrases.
文件(Unix/Linux顶用于纲录特定指令如明码,